Sue Scheff’s personal experiences in 2000 are what prompted her to create her organization, Parents’ Universal Resource Experts (P.U.R.E.™) in 2001.

Since then she has helped over 100,000 families with at-risk pre-teens and teenagers know they are not alone when they reach that dark place many call their wit’s end.

Her beliefs and practices are based on her own firsthand experiences and feedback she has received over the years from both professionals and parents; she deals with real life people who have real feelings and need help. She understands the importance of letting parents know they are not alone when their teen is spiraling out of control. It is crucial for them to realize there are other parents throughout the world who are also silently suffering with their teens and today’s issues; they are not alone in their distress.

After experiencing her own troubles with her teen daughter, she sought help and soon realized that there were limited resources and even fewer that seemed objective. She encountered several challenges and issues in her search for a safe, effective program for her daughter, and after her experiences, she became determined to help other parents avoid the same troubles she faced.

This determination resulted in the establishment of P.U.R.E.™, an advocacy organization that educates parents about the schooling and program options available to pre-teens and teenagers experiencing behavioral problems. Since its inception in 2001, P.U.R.E. has helped parents identify and select qualified, safe residential therapeutic schools and programs to help their at-risk teens. With many satisfied families, P.U.R.E. has continued to assist parents for over a decade.

In 2008, Sue Scheff authored Wit’s End! Advice and Resources for Saving Your Out-of-Control Teen, a book chronicling her personal experiences and offering advice to broader audiences. Published by Health Communications Inc. (HCI), home of Chicken Soup for the Soul. After reading her story you will understand her passion and why she has chosen the crusade to understand, learn, and become an advocate for all parents that are struggling with today’s teenagers as well as her desire to help people become in-tune to the fact that the Internet is not God.

Her passion for Parent Advocacy led her to learn more about teens today and their trends. As she realized her story had launched her into the public eye, she found parents were now turning to her for advice, information, and resources for locating safe residential programs for their struggling teens. Sue Scheff has used her voice to help others throughout the world to not only learn from her own mistakes, but to gain from her knowledge. This also led her down a path to learn all she could about the Internet—from fact versus fiction, to cyber-bullets, cyber bullying, and finding out that as much as the Internet is an educational tool, it can also be used as a lethal weapon.

Through her work as a Parent Advocate, Sue Scheff evolved into a cyber expert and was soon recognized as a Cyber Advocate for people of all ages. She is called upon by many media outlets for her insight into today’s Internet issues, becoming the go-to expert for cyber advice and safety.

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